👋 Hey L&D professionals.

Welcome to Brainstormed - a newsletter from Lucha.

It’s taken a little bit longer than expected to put together, but we’re excited to finally share the L&D Paid Ads Report 2024.

It’s something that we’re really proud of. We hope that you find the content useful and can apply some of it to your own course, programme or event.

Let’s take a closer look 👇

What you’ll find in the report.

It’s 20 pages in total, and is broken down into the following sections:

• The Paid Ads Landscape in 2024

• CPC Benchmarking Data

• Creatives

• Ad Copy & Messaging

• Questionnaire Insights

A few insights from that final section of the report:

How to access the report.

You can download the report here. Feel free to share amongst colleagues, industry peers, friends, family, pets, etc.

Brainstormed going forward.

If you want to stay up-to-date with marketing tips & industry trends, then you don’t need to do anything. You’re in our mailing list.

Brainstormed will be published every two weeks.

If all you wanted was the report, then feel free to unsubscribe! I really appreciate you taking the time to read our insights, and I hope they’re useful! 😁

🥳 That’s all for today - thanks for reading!

To learn more about Lucha, check out our website.

You can also reach out to Jonny, author of this newsletter, on LinkedIn: @jonny-thompson